Who Are We?

Our purpose is to amplify the esports sector to the global media and marketing industries, enabling esports organisations to secure future partnerships and sponsorship deals with global brands. We have 20 years of experience and contacts including Adidas, Unilever, Toyota, Proctor and Gamble, Virgin and VW.

Who are we?

Founded by the management team behind Festival of Media, which has been producing the world’s leading award programmes for the global advertising sector for the last 15 years.

They have more than 40 years experience in media and connections with some of the biggest brands in the world ranging from Coca Cola and Unilever to Adidas and Volkswagon as well as global media agencies and media outlets.

Why was GameFace created?

Having been asked by these and other brands how they can utilise esports in their media and marketing campaigns the concept of GameFace was born. We have a mission to help amplify esports to the wider advertising sector and introduce it to future partners and sponsors.

The GameFace mission

We realise it’s rare for the talent behind the scenes of esports to be rewarded and feel GameFace can do this while promoting the sector to the wider business community. We want to help secure the future of esports with media and marketing. As a team we know we are new to esports, but similarly to media we are here for the long haul.

Jeremy King, Co-founder, GameFace.

Dan Grabiner, Co-founder, GameFace.

Christine Adams, General Manager, GameFace.

Contact Jeremy at:


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Contact Dan at:


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Contact Christine at: Christine@gameface.xyz

Learn more here